Every number in both is checked before it ships, and you get the ledger. Nothing to install: one template in the BoldTrail you already have. We've put 81 episodes on Apple Podcasts for one brokerage since 2025.
Every agent gets the week's issue as their own edition — their name, their photo, their contact block, going to their own sphere. It's opt-in: an agent who doesn't want it doesn't pay and doesn't get an edition. We charge each agent's card once a month, keep 6% for processing, and send the rest to your bank account. You never collect a thing. Put your own agent count in and see where you land.
* $19 a week is billed as $82.33 a month, $988 an agent a year. $9.50 a week is $41.17 a month, $494 a year. One card charge per agent per month. Bureau keeps 6% of what is charged and remits the rest to the brokerage's bank account; that 6% is Bureau's processing cut, not a commission. Bureau is $1,000 a month, or $11,000 paid a year ahead, plus a one-time $2,000 to set the first market up, which covers 50 agents; $25 an agent beyond that. No other charges.
Publishing every week is the hard part. Getting it right is the job.
Any tool will generate a market update in thirty seconds, and any of them will eventually print a number nobody measured. Under your licence, you own it. Bureau grades every claim before it ships, keeps the ones it refused, and hands you the ledger. Five marks, told apart by shape, not color, so a black-and-white printout still works.
Somebody opened the source, checked it, and put their name on it.
Straight from whoever published it. The city, the MLS, the organizer.
On a calendar but not confirmed. Runs as a save-the-date and says so.
Worked out, not measured. The issue says so in plain words.
Thrown out before send, then printed anyway with a line through it.
The Morristown episode was first produced the easy way: hand an AI the checked figures and let it talk. Seven takes over two days, each transcribed and read line by line against the figure pack. One was accurate and dull; the rest got a number wrong or made something up. So the episode was written instead, from the same figures, in the shape of the broker's own show, and read by two synthetic voices. Then the recording was transcribed and compared to the script word for word.
The script is printed on the episode page under the player; the seven takes are on the Morristown proof sheet, struck through, with what killed each one.
Starting a brokerage newsletter is easy. Two people write the first one and it's good. Then a listing blows up in week three, somebody's on vacation in week six, and by spring there's a podcast feed with four episodes on it and a date nobody wants a client to see.
81 episodes produced for Weichert, Realtors – Sierra Pacific Group · one Sacramento town each · counted off the Apple Podcasts listing, 30 Aug 2026
That's the whole pitch. Not that we write better than your agents do — that it goes out when your agents are busy.
What's happening in town, what the market numbers mean there, your listings, and a source line under every figure. Each agent gets it as their own edition — their name, their photo, their sphere. The specimens use asking-side figures only, because that is what a BoldTrail site publishes; sold figures come in once your feed carries them, and until then the issue says which side of the market it is describing.
The same week, in three to seven minutes. Written off the same checked notes, so what people hear can't drift from what they read. The voices are synthetic and we say so; the script is checked the same way the issue is, and the recording is transcribed and compared to the script before it goes anywhere.
Readers get a plain source line under each figure. You get the full ledger on a separate proof sheet — every claim, what it rests on, how well it's known.
Two markets, built the same week, the same way. The issue on the left, the episode on the right, both off one checked list of claims.
Four issues and four episodes most months. Four months a year have five weeks in them, and you don't get billed for the fifth. That's 52 issues and 52 episodes a year. Pay a year ahead and the twelfth month is free.
Read it the way you read the specimens above: find the number that's wrong. If there isn't one, we start a month.
